of industry rivalry, and buyer power. This is because there are a lot of players competing in the market and customers whose switching cost is very low. (Exhibit 1) Therefore, achieving the responsiveness to market needs/trends and distributing the products in time are the keys to survive in competition.
The Drivers of Zara’s Rapid Growth
“The middle-aged mother buys clothes at Zara be
work well in the Korean market. They note that Korean customers tend to prefer foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 O
of production, and cut the circulation step. GAP started SPA system. and H&M, ZARA, UNIQLO are famous SPA brands. Also MIXXO and Forever21 is getting popular. SPAO is one of SPA brand in Korea but it doesn't really get succeed yet.
Not even marketing process, SPA brands is also famous by human resources management. GAP started SPA brands system and it has most time-honored working process. For
the businesses’ diverse strategy for change which had lead to homogeneity between the businesses with no particular differences
• Exclusively choosing to combine the strong points of different businesses without clearly bordering the differences between industries like the developed countries has lead to businesses with identity confusions
• Goods Aspect : Clothing and accessories
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